Reggie: Nintendo “lost its soul?!” You’ve lost your mind

Source: infendo.com

One last post-E3 interview, during which I break my word and mention E3 one more time. I guess I do this because I know that with all knee-jerk, vocal minority-driven “public outcries,” this one has been incredibly short-lived. Wii Music was awkward and borderline offensive with its boredom, Blake said, and there were no first party megatons announced on stage during the keynote, this we know. But, given a closer look, with a bigger lens and greater understanding of Nintendo’s past and present behavior, things are, predictably, not as bad as the forums would have you think. They’ll get even less so as we get closer to the holidays and 2009.

Already we know new Mario, Pikmin and Zelda titles are underway; that there are some WiiWare titles forthcoming that will knock retro gamers socks off (Mega Man 9 *ahem* — now with t-shirts!); and that even solid first party IP in the form of Wario and Animal Crossing are going to hit Nintendo consoles this fall and winter. And, unlike Sony with Killzone 2, the Nintendo of today will never show off some rendered cutscene or incomplete demo to showcase a game. They’ll show it when it’s ready to kick your ass, and then they’ll release the game soon afterward:

“There’s one thing I do want to reinforce,” [said Nintendo of America Reggie Fils-Aime.] “I could almost put myself into the ‘geeks and otaku’ camp. I grew up playing all those great Nintendo games. And so for me I look at product like “Animal Crossing” and I get tremendously excited. I look at “Wario” and get tremendously excited. I look at “Sluggers” coming out and get tremendously excited. So this mentality that we have somehow lost our soul and [are not] speaking to our fanbase, there is nothing further from the truth. And if you talk to Mr. Miyamoto, you really understand that we really have the interest of our core fanbase right at the top of the list. The recognition is — and I think this is really the point — we’re not going to tease you over 18 months or 24 months. We’re going to show you something that’ll make your jaw drop and make it available shortly thereafter.

That’s a pretty Apple approach to things (show jaw-dropping products and then release them on the same day). I guess I don’t want to be teased with my games. I want to play them. If that makes me some biased fanman, so be it. At least I’ll be having fun, instead of camped out on some game blog riddled with misplaced angst.

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Published on July 22nd, 2008 under , ,

Last 20 posts tagged "Reggie"

Fils-Aime tells IGN Disaster isn’t a $50 game

Source: infendo.com

As if two years of development struggles and trips to the drawing board weren’t enough, Disaster has hit another serious roadblock.
Reggie doesn’t like it.
According to IGN’s Matt Casamassina, …

Published on October 30th, 2008 under , ,

What’s Nintendo Playing?

Source: infendo.com

Imagine you’re working in Nintendo of America’s marketing division in Redwood City, California, and it’s been a long week.  Maybe you’ve had trouble organizing a promotion, or maybe …

Published on October 15th, 2008 under , , , ,

Reggie: We made Wii Music look too simple

Source: infendo.com

Like Othello, Nintendo of America president Reggie Fils-Aime wants you to know that Wii Music is simple to learn, but will take a lifetime to master.
“What’s powerful in Wii Music is this …

Published on October 7th, 2008 under ,

Reggie reconfirms Mario and Zelda in deep development

Source: infendo.com

In an interview today with Xplay, Reggie Fils-Aime was once again bombarded with the question that’s on the mind of every Nintendo fan…Where’s Mario and Zelda?
“You know, it’s a great …

Published on October 2nd, 2008 under , , , ,

Reggie kills off Wii HDD rumors, promises “better solution”

Source: infendo.com

What do you do if your company has had nothing to say on its console’s lack of a storage solution for the past two years? If you’re Reggie Fils-Aime, and your company is Nintendo, you tell …

Published on September 8th, 2008 under ,

“Sense of urgency” driving Nintendo to produce storage solution

Source: infendo.com

It seems like eons ago that Nintendo of Europe funnyman Laurent Fischer said “geeks and otaku” were the only people worried about a Wii storage solution. Today, we revisit the topic with …

Published on July 24th, 2008 under ,

“Bottom-up GTA on the Wii?” Yes, please, Reggie says

Source: infendo.com

I think we’ve visited this topic before, perhaps in 2007, but once again NOA president Reggie Fils-Aime was singing the praises of Take Two and Grand Theft Auto. As for a GTA game on the Wii? …

Published on July 23rd, 2008 under

Reggie: Nintendo “lost its soul?!” You’ve lost your mind

Source: infendo.com

One last post-E3 interview, during which I break my word and mention E3 one more time. I guess I do this because I know that with all knee-jerk, vocal minority-driven “public outcries,” this …

Published on July 22nd, 2008 under , ,

The Fantasy E3 Nintendo press conference that could have been…

Source: infendo.com

So apparently some people thought the Nintendo E3 press conference blew chunks. There were games worthy of being played by core gamers coming out for Nintendo systems this year, that’s undeniable, …

Published on July 21st, 2008 under , , , , ,

Wii Fit motivates other Wii titles into Japan’s top ten

Source: infendo.com

Are you one of the doubters? When you saw Wii Fit debut earlier this year, did you scoff and sneer like 95% of the “enthusiast press?”
News today from Japan goes a long way towards making …

Published on December 20th, 2007 under , , , , , , , , ,

Reggie Fils-Aime, the anti-Wii bundler

Source: infendo.com

Nintendo of America president Reggie FIls-Aime and I share a nuber of redeeming traits. We both are able to turn coal into diamonds using nothing but brute strength and our fists, for example …

Published on December 18th, 2007 under , , ,

Reggie: The competition is trapped in a box

Source: infendo.com

Leave it Reggie to say what everyone I was already thinking months ago.
Today, GameDaily quotes Reggie Fils-Aime, the current godfather of all things Nintendo in the ever important American market, …

Published on November 8th, 2007 under , ,

Wii a fad? Not so fast, says Fils-Aime

Source: infendo.com

I promise you I am not Reggie Fils-Aime blogging as a Nintendo fanman, nor am I channeling the great Reggie when I write posts like this one today. Put simply, over the weekend Reggie attacked …

Published on October 29th, 2007 under , , ,

Fils-Aime wins Brandweek’s “marketer of the year” award

Source: infendo.com

We often joke about Nintendo of America President Reggie Fils-Aime’s no holds barred quotes and conference keynote bravado, and we really shouldn’t since he can apparently fly and shoot lasers …

Published on October 9th, 2007 under , ,

O Reggie, Reggie, wherefore where art thy “September Surprise?”

Source: infendo.com

Far be it from me to tell a high powered, high paid, ass kicking executive how to do his job, but I will anyway.
Reggie, where the heck is my Nintendo September Surprise? I forgot to change my …

Published on October 8th, 2007 under ,

Nintendo: Wii shortages will last until 2008

Source: infendo.com

For all of the success the Wii has wrought for Nintendo, there is one area where the machine (and Nintendo’s strategy) has been woefully inadequate: production.
And it’s going to stay that …

Published on October 1st, 2007 under , , ,

Breaking News: Jack and Reggie to wed on Wii anniversary

Source: infendo.com

Only 10 months after the release of Wii, Jack finally proposed. When Reggie tried to respond with a joyful profession of love for his new fiancé, Jack stopped him and said, “You had me at …

Published on September 19th, 2007 under , ,

Reggie promises streaming flow of Wii; WiiFit now $99

Source: infendo.com

Nintendo of America’s Reggie Fils-Aime is promising a Wii inventory stream of Flomax proportions this winter to coincide with the holiday season. With every analyst and industry watcher predicting …

Published on September 15th, 2007 under , ,

Monday Thoughts: The Reggilution/The Miyamoto-verse.

Source: infendo.com

There was a question posed this weekend on Infendo radio of who has had more of an impact on Nintendo, Reggie or Miyamoto. My initial answer was that since being hired in 2003 Reggie has been …

Published on May 28th, 2007 under , , , ,

Reggie tells NY Times it’s good to be on top

Source: infendo.com

Reggie talks Nintendo dominance in speaking with the New York Times during the company’s media summit this past week…
“Only twice has one company simultaneously had the No. 1 new hardware …

Published on May 27th, 2007 under , , , ,

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